the interview collection

This project emerged out of a mixture of two things. Firstly, anxiety and imposter syndrome came up in the process of applying to jobs, creating a portfolio/resume, and learning how to market myself. I wanted to create something that tackled this head-on.

Secondly, I was fascinated with the way marketers manipulate consumer self-perception with intangible product benefits. An Apple Watch isn’t just an Apple Watch. It implies you are tech-savvy and productive.

Well, why not just skip all that and just buy productivity in a box?

I created a fictional online store that viewers interact with, pretending to buy different attributes that would normally appear on a resume or a job application.

This involved brainstorming resume attributes and creating a fictional branding campaign. Some final “products” on the list include Confidence, Adaptability, Attention to Detail, and 3-5 Years of Experience.